How To Get E-Commerce Shopping Cart Development Done Right

For many shoppers and retailers, it is almost impossible to remember a time when online shopping was not a key component of the retail landscape. The attraction to online shopping was driven by convenience and accessibility – factors that continue to keep the retail industry reliant on user-friendly, streamlined, and functional e-commerce development.

To stay competitive and relevant across all industries, businesses will have to understand the importance of e-commerce, assess which e-commerce features are best for their business, and partner with an e-commerce developer who can not only design and implement infrastructural e-commerce tools but also offer scalability for growing e-commerce needs.

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Why Good E-commerce Shopping Cart Development is Vital

Any business that sells products or services must adapt to shopper trends and habits, and it’s clear that the future of retail is in the hands of e-commerce. In the next few years, the economy’s shift toward e-commerce is forecast to become even more popular than it already is. By 2023 e-commerce sales in the US alone are projected to surpass $6 trillion.

This statistic makes finding a reliable e-commerce development team a top priority for nearly any business that sells products and services. Businesses who do not have e-commerce available will need to throw their hat in the ring, while businesses who currently have an online shopping platform enabled will need to assess their current e-commerce features and determine how their business will grow and shift as online shopping trends evolve.

E-Commerce Features to Consider

Whether your business already has an online store or you are hoping to implement e-commerce for your business for the first time, there are key features that will need to be considered when designing the online shopping experience for your customers.

According to a 2018 study, shoppers rated the following features of e-commerce as the most important attributes of the online shopping experience:

Easy to find products
Product ratings and reviews
Fast and easy checkout
Responsiveness and speed

All of these aspects of the online shopping experience are supported by intuitive, user-friendly e-commerce features such as inventory management, shopping cart flow and functionality, responsive design, payment processing, and more. For any business implementing or updating their e-commerce, the key is finding an e-commerce shopping cart development team who has experience with these sought after and valued features and can apply them to your business’s website.

What to Look for in an E-Commerce Developer

When meeting with potential e-commerce developers, look for reputation, experience, and innovation. As a business owner, it is not your job to understand the ins and outs of the complex and ever-evolving world of e-commerce development – it’s simply your job to partner with a developer who can bring the necessary experience and tools to the table. The following are aspects of e-commerce that a great e-commerce shopping cart development team should have experience with.

Product Management & Shopping Cart Tools

Arguably the most important aspects of e-commerce development, product management is what allows customers to view, search, sort, and select products while shopping cart tools allow customers to view, edit, and checkout with their online cart. Without product management tools such as product arranging, attributes, inventory, images, and descriptions, customers would not be able to navigate the online store or find important details such as price, description, and availability. Without shopping cart functionality with seamless checkout and payment processing, customers could not purchase items from any online store. Your developer should have a keen understanding of the best and latest features of e-commerce to help maximize your online business.

Top Online Payment Processing Platforms

Find an e-commerce developer who has experience with the top payment platforms, such as PayPal, Swoosh ePay, iCheck Gateway, 2checkout, Authorize.net, Verisign, and other third parties. Since e-commerce is something that will always be evolving with your business, you want to ensure you’ve partnered with a developer who has a partnership with a range of payment processing platforms, so in the event your business needs change you can stay with your trusted developer.

Website Development

The aesthetic value and functionality of any online shopping experience are based on the basics of great web design. Ensure your e-commerce developer has a deep understanding of top web design development techniques, including Flash, HTML, CSS, Javascript, and more. Also, determine their web design style – is it customizable or cookie-cutter? For the best experience for your customers and the easiest web maintenance for your team, custom web design is the ideal choice.

Responsive Design

Now more than ever shoppers are turning to mobile devices such as cell phones and laptops to purchase products and services online. Be sure to ask your e-commerce shopping cart development team if they are experienced in creating responsive designs that will allow your site to look great on any size device or window.

The Importance Of E-Commerce Shopping Cart Development Done Right!