Responsive Web Design Is Important Due To More Mobile Device Usage

Web presence has become an increasingly important aspect of any business’s marketing and client connection. No matter the size or industry of your business, a bad web design can have a significant effect on your company’s reputation and ability to secure potential customers and clients. Not only should web designs be aesthetically pleasing and functional, but they should also look great on any size screen or mobile device.
This last factor is extremely important, as more and more web users are using tablets and mobile phones to surf the web. A website that does not properly load on a phone screen or cannot be easily navigated via a tablet is likely to result in the customer taking their business elsewhere. The key to appealing to all users, regardless what device they use to access your site, is responsive web design.

Responsive Web Design

Responsive web design is a term that refers to the technique used to create a website’s infrastructure. When a web design company creates a design that is “responsive” it means the images, text, menus, and other features of the website will automatically adjust to fit the screen on which the site is being viewed. This means that no matter what device or screen size is used to access the site, there will be no loss of content or aesthetic.

Benefits of Responsive Web Design

Why is it important for websites to be designed responsively? For starters, it makes the site more easily accessible on a range of devices, which is important for modern businesses as users are now choosing to use their phones and tablets more than ever to access the web. With a responsive design, your website will look great on any device, including:
Desktop Computers (Including all monitor sizes)
Laptops
Mobile Phones
Tablets
By being easily accessible on all devices, you are ensuring that your site does not ignore any of the users who access your site on their phone, iPad, or other device. For modern web users, functionality and user-friendly features are key. Mobile web users are more likely to leave your website if they cannot access something easily or view images or text effectively. Responsive designs allow for zero frustration for these users.
Another important aspect of responsive web design is that it is better at accommodating mobile web traffic than other, more dated, means of doing so. In the past, web designers would create a second “mobile version” of your website, often requiring a secondary URL. This can cause confusion for users who are not tech savvy and can affect consistent branding across your marketing. With a responsively designed website, all of the photos, text, calls to action, and other content of the site is consistent between desktop and mobile sites. This helps streamline the user experience no matter where they access the site from.
Moreover, having only one URL and a responsive web design helps simplify marketing strategies, SEO efforts, and site analytics. Business owners only need to deploy one strategy for all of these important aspects of having a web presence.

Responsive Web Design Experts in Houston, TX

Once you’ve decided that a responsive web design is right for you, it’s time to find a quality web design company who can not only offer the benefits of a responsive design but also offer the other important aspects of a great site. From a visually appealing aesthetic to experienced SEO recommendations to a user-friendly approach to content management, the right web design experts will be experienced in offering everything you need for high-quality, effective, and responsive web designs.

The Importance Of Responsive Web Design