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Why Is Mobile Website Development Important For Businesses

July 7, 2020 | By: Scott Lard

Have you viewed a website on your phone in the last 24 hours? How about another type of mobile device, like an iPad? If you answered yes, you’re not alone. More and more people are utilizing their phones and tablets to access websites every single day. This means that if your business’s website is not developed and optimized for mobile viewing, you’re missing out on a large chunk of potential visitors. By working with a web designer who truly understands the importance of mobile website development you can elevate your business’s mobile web presence and capitalize on the growing trend of mobile viewing.

Mobile Website Development In Houston

What’s different about mobile website development?

If you’ve already got a website that looks great on desktop and laptop computers and appears to look good on your phone, you might be wondering why you even need to think about your mobile website. The reality is that many sub-par web developers do not take the time to ensure that every web design is optimized for mobile viewing on a wide array of devices and screen sizes. Just because a mobile site looks great on one device does not mean it will look great on another. That said, your website should be optimized and developed to look great on all devices, and the only way to do that is to work with a developer who truly understands the fundamentals of mobile site designing.

What’s different about mobile website development?

Have you viewed a website on your phone in the last 24 hours? How about another type of mobile device, like an iPad? If you answered yes, you’re not alone. More and more people are utilizing their phones and tablets to access websites every single day. This means that if your business’s website is not developed and optimized for mobile viewing, you’re missing out on a large chunk of potential visitors. By working with a web designer who truly understands the importance of mobile website development you can elevate your business’s mobile web presence and capitalize on the growing trend of mobile viewing.

Factors of Mobile Website Development

When looking for a mobile website developer, there are several important factors to consider. Much like a standard website, you want to ensure your mobile site is optimized for:

 

  • Viewability – Can the images, texts, buttons, and menus be easily viewed and accessed?
  • Performance – Does the page load quickly and seamlessly for a good viewing experience?
  • Conversion Rates – Does the site have good click-through rates and visitor-to-customer conversion rates?
  • SEO – Is the site optimized for search engines, helping it to rank higher and, as a result, get more viewers?
Responsive Design

Responsive Design

Arguably the most important consideration to make when looking for developers is whether or not they utilize responsive designs. Responsive designs are those which automatically adjust and optimize to look great on any screen size, regardless if it is viewed on a mobile device or a computer. With responsive designs, image sizes adjust automatically, text is wrapped as needed, and menus adjust to perfectly fit the screen on which the site is being viewed. Responsive designs are an excellent choice for most businesses, because they don’t require a second URL and create a streamlined experience for viewers who visit the site on both mobile devices and desktop or laptop computers. In addition, since responsive designs are tied into your existing website, any SEO work, site updates, image changes, and updates you do will translate to your mobile site.

Mobile Website Development Experts

Mobile website development experts have been creating excellent looking and great performing websites for desktop and mobile devices for many years. The design team you choose should be focused on aesthetics as well as on performance, ensuring that your site not only looks great but operates at peak performance – no matter what device you use to view it. With a responsive designs, you can rest assured that your websites will adapt and optimize to fit any screen size, looking great on everything from small mobile screens to extra-large desktop monitors. When designing websites, good designers look beyond today’s technologies, ensuring that your investment continues to pay off in the years to come.

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