713-622-3443
Get a Proposal

What Makes For Great Web Design?

August 6, 2021 | By: Scott Lard

In 2021 and beyond, having a solid web presence has become a key aspect of successful business. Now more than ever users are looking for ways to connect with businesses online in efficient, easy, and simple ways. So, what is the best way to set your business up for success when it comes to an online presence?

You’ll need to create a website that caters to both your customers’ and your business’s needs. That means considering not only how the users will navigate and interact with your website but also how your business will benefit from the functionalities built into your site. It also means following industry best practices for optimal web performance, security, and functionality. Often the best way to achieve a successful site is by finding a local professional who can guide you through the process, bring a high level of skill and understanding to the job, and help you ensure all the important factors for web design are included.

Let’s dive into the factors at the heart of great web design and how you can find great web design in Houston through proven providers like IS&T.

SEO Web Design

What Makes Great Web Design?

Think of your favorite websites from businesses you support. What do you love most about it? The look and feel? How easy it is to navigate? The ways in which it connects you to the business? The same things you love in web design are the same things your potential clients and customers are likely looking for. But seeing a great website and knowing how to build one are two different things. That’s why it’s helpful to go into a web design project with a solid list of factors that facilitate great web design. With these factors in mind and the help of an experienced web developer, you’re sure to create something functional, eye-catching, and easy to use.

Important Factors In Designing An Online Presence

Some of the most important factors for web design today include, but are not limited to:

  • Aesthetically pleasing design elements (colors, fonts, images, etc.) and consistent branding
  • Responsive design for mobile devices
  • E-commerce functionality
  • Straightforward navigation and menu options
  • Third-party integration
  • Social media integration
  • Quality web content features (news, press, blog, email communication, etc.)
  • Scalability
  • Supportive mobile applications
  • Easy to manage and update without additional costs from the web developer
Web Design Monitor

Local Web Design in Houston

Your business has countless web design providers to choose from. And in today’s market, remote web design firms are on the rise. When looking for a web design firm to handle your business’s website launch or redesign – why choose local? First and foremost, having a local web design firm in Houston ensures that your Houston-based business is catered to more personally than a remote firm. You can receive in-person consultations and support as well as additional IT services when offered such as network monitoring, managed services, and more – streamlining your approach to IT and creating a go-to contact for all things IT. In addition, web design firms in Houston have a better understanding of the needs and expectations of the local market.

Finding Web Design Experts in Houston

When you are looking for a great web designer in Houston you will have lots of choices to choose from so its essential to do some due diligence and find the right designer for your project. Look for someone that has worked in your vertical before if possible. Make sure they have a fast portfolio of work, and you like what you see. Ask them for references and reach out to those previous clients and see how their experience was. Do they deliver on time? Was their design team knowledgeable and helpful? Did they customize the project to the clients’ desires? All those are good questions to ask when you are looking for a web designer or web developer in Houston or pretty much anywhere for that matter. Houston is big so you have choices. Don’t settle but find the right fit for your business.

WANT TO DISCUSS WITH AN IS&T REP?
Contact us today to discuss your new projects!
Let’s Talk
Contact Us